![]() Hopefully this is some sort of a maintenance ladder and not a fire escape. But then it drops you off in a cage with razor wire around it, and things go downhill from there. This seems like a pretty good fire escape design, right? Sturdy construction, a nice safety tunnel around the descent ladder, etc. That makes me think of the signs along desert highways in California announcing that the next exit has "the best jerky in the universe." Not sure if these kinds of statements are vetted by any sort of panel. Then again, maybe they just wanted the statement "Simply the best fish & chips" to stand alone without any qualifiers. ![]() The biggest slip-up here is in the copy editing, but that aside, it seems like they tried to go with a loose, informal vibe without fully committing to it. But bad design can strike anywhere, anytime. Huh." At a glance, this is a sleek, well-designed advertisement. "Congratulations! The best fish & chips in. If multiple eyes passed over this flyer, someone would have probably seen the mistake. In any case, some collaboration could have prevented this from happening. I'm leaning toward design, but I suppose that after spending a lot of time with Tony the Tiger, someone could have thought it was spelled "Eurrope." It's hard to say if it was a spelling or a design error. Okay, hopefully no one was fired because of this, but there was no doubt a lack of editing on this project. The font and the positioning of the text should have made things easier, not harder. Both Steve and Miss Colombia were publicly embarrassed because the layout of the reveal card was confusing. This is a situation where bad design ruined two people's day. Keeping things consistent is a good principle for car designs, traffic laws, and definitely for brands. If similar theories applied to, say, which side of the road you should drive on, you'd be dodging head-on collisions every time you crossed over into a new town. Why isn't there a standard side for the gas tank? If you're driving an unfamiliar car, you might get into a situation like this: Please note: We value education at Lucidpress and do not endorse quitting school. If a piece of content clashes with its environment, something meant to be taken seriously will wind up a joke. This same lesson could be adapted to finding the right tone or the right channel for your audience. I guess it's kind of like putting paper flyers on outdoor telephone pole in Seattle-things get soggy. What started out as a well-intentioned advertisement was knocked off course by a failure to account for the environment surrounding the ad. This bus leaves misinformed youngsters in its wake. ![]() If one goes wrong, it can throw everything off. The end result is a bad design that makes the copy illegible and repels rather than attracts.Ĭopy and design need to work together. I see what they were going for here, but they didn't quite stick the landing. Or force customers to get in the way of each other. Cool ideas and cost-cutting measures are great, but not if they get in the way of the customer. Efficiency was clearly top-of-mind when this little wonder was spawned, but efficiency came at the price of user experience. This design flop essentially renders both toilets useless. I mean, I guess if it were really an emergency.Įven then, probably not. Related: 7 branding mistakes your company should avoid 1. The great thing about mistakes is that they can be redeemed when we learn from them. This post goes over some bad design examples that are more funny than serious, but still highlight some pitfalls to avoid. But some mistakes are more serious than others, especially the ones that lose business or damage a brand. Often, these can be laughed off and everyone's the wiser.
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