Play any of the episodes in the feed on a device, such as a smartphone or tablet. Using a player such as Apple Podcasts or Pocket Casts.Streaming or downloading the podcast from the RSS feed, either in a feed reader like Feedly or on the blog/podcast website where the podcast is hosted or embedded.In this day and age, where social media has shrunk attention spans, that amount of attention is pretty rare giving you the ability to dive deep into topics. These listeners will spend 30 minutes or more with you at any given time. One of the best things about podcasting is the intimate connection you build with your audience. They’re free to create and free to listen to. Midroll found that 61% of listeners purchased a product or service after hearing it advertised on a podcast.People can listen to podcasts on the go, in the car, at the gym, and even at work. Podcasts are a popular content platform because they’re easy to consume. A podcast is an excellent way to build an audience from scratch and position yourself as an authority in your industry.You don’t need to be an established content creator or have a blog to become a successful podcaster.Some benefits of running a podcast include: In 2020, US weekly podcast listeners averaged six podcasts each week. According to Edison Research’s 2020 report, The Infinite Dial, 57% of Americans over the age of 12 have listened to a podcast, and 78% of Americans are now familiar with podcasting, a 4.72% year-over-year increase. The audience for podcasting has grown significantly in recent years. Creating a podcast lets you reach a brand new target market: people who might otherwise never find or consume your long-form content because they prefer the audio format. If you understand the value of creating content (e.g., blogging) for your business and brand, then you understand the value of podcasting.
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